Privacy Policy


Date of last revision December 3rd, 2020.

This Privacy Policy applies to all Route 66 apps, websites and related services, which we here collectively call the “Services”. We reserve the right to change this policy from time to time, so be sure to check it periodically. Your continued use of the Services after the effective date will be subject to the new Privacy Policy.

By downloading, accessing and/or playing our games, or interacting with our websites or other Services, you agree to the collection and use of your data in accordance with this Privacy Policy.


The data we collect depends on the context of your interactions with us, the choices you make, including your privacy settings, and the products and features you use.

Most of the data that we collect about you comes directly from you when you play our games, or interact with our websites, advertising or other Services.

The data we collect may include:

  • data that you      provide us with when you fill in forms, answer questions or complete      surveys when using any our Services, when you create an account with us or      if you invite your friends to us our game and Services;
  • your messages to      our Services (such as emails and chat logs using our messaging systems);
  • data about your      account and game progress include how you play our games and interact with      our Services (such as which of our games you are playing, the game      versions, your progress through the games, session time and duration,      number of attempts at each level and purchase made);
  • your device      identifiers (such as advertising ID);
  • data about your      device, such as device name and operating system, network state, browser      type and language;
  • data we collect      via cookies and other similar technologies, as explained further below;
  • route 66 apps    specific ID for you when you use the Services;
  • data we receive      from third party tool if you link a third party tool with the Services      (such as Facebook, WeChat or Google);
  • data we collect      about you from other third-party companies who have obtained your consent      or have another legal right to share such data with us;
  • data for      advertising and analytics purposes, so we can provide you a better      Service; and
  • other data you      choose to give us.

We may from time to time ask you for your consent to collect other information from you or your device. For instance, we may invite you to allow us to access your contacts to enable us to invite them to play our games with you, if you choose not to allow us collect these data, we will not collect the data. If we do this or something similar, we will tell you what data we would like to collect, why we need it and what we’ll use it for.

By downloading, accessing and/or playing our games or using our other Services, you consent to the collection of information about you by us.


We use this data to provide our games and Services to you, including for the following purposes:

  • to create      accounts and allow you play our games and use our Services;
  • to analyze and      optimize;
  • to prevent      fraud;
  • to customize      in-game offers;
  • to provide      social features;
  • to provide      customized services, for example to provide our Services in the correct      language;
  • to respond to      your comments and questions;
  • to verify your      purchases; and
  • to show      personalized advertisements;

We may also use data for the other purposes set out in this Privacy Policy, including for Advertising purposes. We also analyze and use the data that we collect on an anonymized or aggregated basis for product development, to analyze the performance of our games, to troubleshoot and to improve and optimize the games to ensure the best player experience for our players as a whole.

A more detailed description of some of the ways that we use your information is set out below and in the other sections of this Privacy Policy.


Our games may include advertising for third party(such as Facebook, Admob, Vungle, Unity etc.) products and services. By accepting this Privacy Policy and downloading or continuing to play our games or use our Services, and unless you opt out of interest-based advertising as explained in this section, you consent to us and our advertising partners collecting and using information about you to improve advertising, targeting and measurement systems so that we can show you relevant third party ads in our games.

When you play our games or use our Services, non-personal identifiers such as the Android advertising ID and/or Apple’s ID for advertising (the ‘IDFA’) and other information from your device is collected and shared with advertising partners to enable the technical delivery of ads to your device.

Our advertising partners may combine this information with information which they have collected about you when you use their services (or the websites or services of third parties) in order to serve you more relevant ads in our games or to improve the accuracy of their targeting and measurement systems.

You consent to the collection and use of your data for targeting advertising purposes by our advertising partners as set out in this section and as further described in their privacy policies. We recommend that you review our advertising partners’ privacy policies for more information.


Like most online services, we and our partners use cookies and similar technologies to provide and personalize the Service, analyse use, target advertisements and prevent fraud. You can disable cookies in your browser settings, but some parts of the Service may then not function properly.


To improve our product and provide you better service, we also share personal data with vendors or agents working on our behalf for the purposes described in this privacy policy. For example, companies we’ve hired to provide data analytical services may need collect and access to personal data to provide those functions. In such cases, these companies must abide by our data privacy and security requirements.


Our business may require us to transfer your Personal Data to countries outside of the European Economic Area (“EEA”). Because different countries may have different data protection laws than your own country, we take steps to ensure adequate safeguards are in place to protect your data as explained in this Policy.


We have taken appropriate steps and followed industry standards to secure all personal data stored by our systems. All transactions are processed in keeping with the highest security level protocols, ensuring that no one can access or use personal information in an unauthorized manner.

However, while we take responsible measures to protect your Personal Information, the internet is not a 100% secure environment. We cannot guarantee the absolute security of all information transmitted or electronically stored. We disclaim any liability for any unauthorized access to, disclosure or damage to, theft of, or loss of any Personal Information. By using our website and/or our software, you acknowledge that you understand and agree to assume these risks.


You have certain rights in connection with your personal data and how we handle it. You can exercise these rights at any time by contacting us via any of the methods set out in the Contact Us section below.

Subject to limitations in applicable law, your rights include:

  • Access the      personal data we hold about you. You have a right to know what data we      hold about you and, in some cases, to have the information communicated to      you. If you request, we will provide you a copy of your personal data in      an electronic format. We reserve the right to ask for reasonable evidence      to verify your identity before we provide you with any data. Please note      that we may not be able to provide all the information you ask for, for      instance if the information includes personal information about another person.      Where we are not able to provide you with information that you have asked      for, we will endeavor to tell you why.
  • Correct your      data. You also have the right to correct your data. We try to keep the      data that we hold about you accurate and up to date. Should you realize      that any of the information that we hold about you is incorrect, please      let us know at [email protected] and we will      correct it as soon as we can.
  • Withdraw your      consent. You can always withdraw your consent in your device, for example      by turning off GPS location sharing in your mobile device settings.
  • Opt-out of interest-based      ads. You can opt-out of interest-based advertising on mobile applications      by checking the privacy settings of your Android or iOS device and      selecting “limit ad tracking” (Apple iOS) or      “opt-out of interest-based ads” (Android).

We retain your Personal Data as long as needed to provide services or products to you, or as required or permitted by applicable laws, such as tax and accounting laws.


You must be over a certain age to play our games and use our Services, depending on where you live. We do not knowingly collect or solicit personal data about or direct or target interest-based advertising to anyone under the age of 13 or knowingly allow such persons to use our Services.  If you are under 13, please do not send any data about yourself to us, including your name, address, telephone number, or email address.  No one under the age of 13 may provide any personal data.  If we learn that we have collected personal data about a child under age 13, we will delete that data as quickly as possible.  If you believe that we might have any data from or about a child under the age of 13, please contact us.


By using our websites, our games, our products, or our services, you signify your understanding of and consent to the Privacy Policy. If you do not agree to this policy, we strongly urge you to refrain from using our websites, games, products, and services.


If you have any questions regarding our privacy policy, please contact us at [email protected]